Your step-by-step framework for launching a product, service, or business — built on 25 years of B2B marketing experience.
| Field | Your Answer |
|---|---|
| Business / Product name | |
| What are you launching? | |
| Launch date (target) | |
| Primary market | B2B / B2C / Both |
| Geography | |
| Budget for launch | |
| Team size for this launch |
Your one-sentence launch goal:
"We are launching [product] to [audience] so they can [outcome] — measured by [metric] within [timeframe]."
Answer for your single best-fit customer — not everyone.
| Field | Your Answer |
|---|---|
| Industry / sector | |
| Company size (employees) | |
| Annual revenue range | |
| Geography | |
| Tech they already use | |
| Budget authority |
| Field | Your Answer |
|---|---|
| Job title | |
| Age range | |
| Day-to-day responsibilities | |
| What they're measured on | |
| What keeps them up at night | |
| Where they get information | |
| Who influences their decisions |
| Question | Your Answer |
|---|---|
| What is the #1 problem your ICP has? | |
| How are they solving it today? | |
| Why is that current solution not good enough? | |
| What does the cost of inaction look like for them? | |
| What does success look like for them? |
Complete this before writing any copy, ads, or sales materials.